10 SEO tasks you should perform today
This is an extract from 50 Shades of Yay, a free ebook by Nikki Pilkington
SEO Tasks to help your website today!
1: Check your page titles
Your page titles are the words that appear at the top of the browser window. For example on the front page of my website, mine says ‘Social Media Marketing Support – NikkiPilkington.com – Internet Marketing Expert UK’. Titles are one of the most important aspects of SEO, as they tell Google where to put you. Change yours to describe what you do, not just to say ‘MyCompany.com’. Make each page’s title different. You should be able to do this in your Content Management System.
2: Work on your META descriptions
Although general theory says that the description tag isn’t used in determining where a website is placed in a search engine, it is still an important part of SEO. Your description is the thing that will make people click through to your site – if it’s dull, people won’t click. Again, every page should have a different description tag, and you should be able to do this through your CMS.
3: Add in some internal links
Have a look through the pages on your website and see where you can then link to OTHER pages on your website (Google loves internal links). For example, if I were talking to you about having someone else write your blog posts, I might link to the page on my site featuring my Bonkers Blogging Offer. That’s a link to another page on this site – so it’s an internal link. The link to Birds on the Blog above is an external link. Go through your pages and see where you can add internal links.
4: Look at your page names
The name (address) of the original blog post promoting this ebook is http://www.nikkipilkington.com/10-seo-tasks-you-should-perform-today. Now look at your website page names – do they accurately describe what is on your page? Page names such as /about, /contact, /services aren’t helping your SEO at all. Change them to more descriptive names: /about-your-company-name, /contact-for-xxx-service, /xxx-services-in-place for example.
5: Sort out your image alt tags
If you have images on your pages, take the time to use the alt tag to describe them. This not only helps with SEO, but helps with accessibility for certain types of website readers (for the blind for example). You should be able to do this in your CMS. Don’t keyword stuff them, but do describe them accurately. For example: ‘the xxx company logo’, ‘picture representing xxx service’.
6: Check your Webmaster Tools account
If you don’t have one, sign up for one now. Once your site is verified your WMT account is a veritable mine of information. It can tell you where you’re listed, who’s linking to you, any errors on your site etc. It’s also invaluable if you run a WordPress setup and get hacked at any time, as you’ll need to resubmit your site to Google through a Webmaster Tools account
7: Vary your incoming link anchor text
There was a time when SEO companies recommended that you used a single phrase as anchor text for your incoming links. (What’s anchor text?) However, with the recent Penguin update this has changed. It’s now recommended that you vary the text on your incoming links to get the best effect.
8: Change your content
Once the main pages of your website are there, it’s tempting to just leave them – after all you may have spent a long time or a lot of money putting them together, right? However, for SEO purposes it’s good to change things around a little occasionally – not whole swathes of text but maybe the odd paragraph here and there to show that the page is being updated semi regularly.
9: Add in H1 headlines
If at all possible, use your main keyphrase for each page as a H1 heading. (A different keyphrase for each page, remember?) Only use one per page though – any more could be seen as spam. H1 has the double advantage of letting the search engines know that that phrase is important, and drawing your visitor’s attention to the headline, reinforcing their belief that they are in the right place
A H1 heading appears between two H1 tags, which look like <H1> and </H1>
10: Review your results
There’s no point doing lots of SEO work if you don’t track your results. How many visitors are you getting? Are they coming in for the phrases you’re optimising for? Are any of your phrases not working? Use something such as Google Analytics on your site (I use Clicky) and check it regularly. You’ve done the work – review and measure the results. You’d be surprised how many people don’t, and only care about their positions in Google.
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Want the other 40 Yay! tips, for Twitter, Facebook, Blogging and more? Get it over at Birds on the Blog.